The official debut of the new image in Rimini
From 19 to 22 February, Theresianer is among the protagonists of Beer & Food Attraction in Rimini, which brings together the most comprehensive national and international offer of beers, drinks, food and trends for the out of home in a single event.
Theresianer’s new image makes its debut in front of the most important audience of professionals, and modernizes itself, taking a completely new contemporary route while keeping true to its historical tradition. Remarkably stylized, the Theresianer lighthouse remains the single distinctive element in the logo and the design of the labels, accompanied by a pastel color palette, as well as a new logo payoff reinforcing its Italian spirit. All the products are involved in a new and original graphic language that updates and distinguishes this Italian beer, born in Trieste in 1766.
The tasting journey presented by Theresianer at the fair winds through various beer styles in bottle and keg format: the unfiltered Premium Pils, WIT, IPA, Bock, Senza Glutine, the multiple award-winning Vienna, Premium Lager, Strong Ale and Pale Ale.
Free and joyful brushstrokes in Theresianer’s historical colors, yellow and black, dominate with essentiality and elegance in a stand that echoes the Group’s guidelines and coordinated image, the result of President Martino Zanetti’s artistic expression.
Also starring on this stage, the Zerocinquanta line – three beers with a strong character for as many brewing styles, the IPA Cordelia, the red Amleto and the golden Guglielmo – and Theresianer Gin, which by using hops in its botanicals combines the most established brewing tradition with a timelessly trendy distillate, marking the brand’s entry into the world of alcoholic spirits.