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Theresianer at Beer & Food Attraction - Theresianer Antica Birreria di Trieste 1766

Between confirmations and novelties: the Mezzo Litro format makes its debut

An expanded exhibition space – recalling the brand’s institutional colors – for a tasting experience to remember and the debut of a brand new format. These are the innovations to be presented by Theresianer at the 2024 edition of Beer & Food Attraction, the most complete national and international offer of beers, drinks, food and trends for the out-of-home, scheduled in Rimini from 18 to 20 February.

All eyes will be on Theresianer‘s great novelty: the new Mezzo Litro format. Born from the attention to the most contemporary dining experiences, the new format, refined and suitable for consumption in the best venues, once again demonstrates the brand’s ability to anticipate and interpret the most innovative trends in the out-of-home sector. Mezzo Litro is dedicated to four characteristic unfiltered beers: Premium Pils, Wit, India Pale Ale and Bock. The Mezzo Litro range thus expands the Theresianer offer which, while remaining true to its historic tradition, takes a contemporary route, always landing in the safe haven of quality.

There will be all the Theresianer beers that we already know, in the 0.33 bottle format and on tap, with a renewed image thanks to the recent rebranding, internationally acclaimed for their character, pleasantness and correspondence to their brewing style. Part of the stage will be dedicated to Zerocinquanta, Guglielmo, Amleto and Cordelia: three original, unfiltered beers with a pure spirit, perfect alone or accompanied by food.  Completing Theresianer’s presence at the Rimini event is Theresianer Gin, a new flavor dimension in which the most consolidated brewing tradition is combined with the timelessly trendy distillate: among its botanicals, the typical and essential ingredient of beer, hops. At the Mixology Circus, an area dedicated to enhancing the art of excellent mixing, a fixed station will be present throughout the duration of the fair where Theresianer Gin will be available for tasting in its pure form and in a selection of exclusive cocktails, including beer-based ones.

The story of the new contemporaneity of the Theresianer universe continues at Beer & Food Attraction, where taste and quality give life to distinctive beers that are the result of expertise and a wise use of raw materials.