Theresianer is one of the main players at the next edition of Sol&Agrifood, scheduled to take place in Verona from 10 to 13 April. This important international exhibition is the stage on which we will introduce Theresianer’s new narrative path: the new logo anticipates the project that will be implemented in the coming months.
The need to maintain a clear sense of its origins and to consolidate the brand’s strong narrative heritage in a new guise were the levers that led to the creation of this logo. While remaining faithful to its traditional image, it has been modernized with a remarkable stylization that sees the lighthouse as a unique and distinctive element, accompanied by a new font and a payoff that reinforces its Italian character.
The best Confortevolezza tradition of high quality drinking, the fact that Theresianer is part of the history of Maria Theresa of Austria’s “Borg Teresiano”, its fidelity to the “Edict of Purity” issued by Duke William IV of Bavaria in 1516, and its respect for the natural maturation times of beer make Theresianer an excellence on the Italian brewing scene and in some ways “the smallest of the brewing enterprises” in Italy.
Theresianer’s tasting journey winds its way through the various beer expressions in the 0.75 and 0.33 sizes and the best products on tap: IPA, the unfiltered beers Premium Pils and WIT, Premium Lager, Strong Ale and the specialty Winter Beer.
Also on stage at Sol & Agrifood will be a preview of Theresianer Gin: our new distillate whose 7 botanicals include hops, the typical and essential ingredient of beer. Expertly infused in an exclusive recipe, this element will distinguish the new gin with its unique character.
The Theresianer schedule at Sol & Agrifood is completed with an event that is traditionally reserved for partners and customers: a FUORIFIERA evening in the evocative setting of the Re Teodorico restaurant in Verona. This year the event is dedicated to the Zerocinquanta line, surrounded by beautiful music, a dreamlike panorama that can also count on the presence of Col Sandago wines and Hausbrandt coffee.
Verona will be the starting point for the story of the new contemporaneity and the style of the Theresianer universe, where taste and quality give life to distinctive beers that are the result of the expertise of the best master brewers and the skillful use of raw materials.
Area C stand E27