Theresianer will be among the protagonists of Beer Attraction, the leading trade show for beer specialties in Italy, from 17 to 20 February 2018, at the Rimini Exhibition Center.
Among over 150 confirmed exhibitors and a host of new entries, Theresianer will feature a 32 sqm stand inspired by the new orange palette chosen for India Pale Ale, a strong beer where the intensity of hops intertwines with citrus and floral notes.
The exhibition will be dominated by a stylized tiger figure, a symbolic animal associated with IPA, fierce and strongly communicative – an obvious reference to the strong character of this beer, born in the 17th century on the ships travelling towards India and gaining today an ever-growing number of fans. IPA is energetic and vigorous thanks to its intense hops: after a lengthy aging, they release fruity and floral aromas accompanied by a bitterness that is marked and balanced at the same time.
At Beer Attraction, Theresianer will present its full range of products to beer professionals and enthusiasts alike. The following will be available for tasting: India Pale Ale – Premium Pils – Premium Lager – Bock – Strong Ale in draught form, together with the full collection of bottles, in the 0.75 (unfiltered) and 0.33 versions. A real universe of quality, born from the skill of the best brew masters and the use of excellent raw materials.
Theresianer will also sponsor the “Italian Cuisine Championships”, in collaboration with the Italian Federation of Chefs, which will take place in the Italian Taste restaurant at the exhibition center. On Saturday 17 February, the competing teams will propose to the visitors a menu composed of three courses paired with three different Theresianer beers. A suggestion to taste Theresianer specialties with the food that enhances them the most, in a balance of flavors that sublimates the sensory experience.
Hausbrandt coffee will also be an ambassador of quality at the Trade Show, as the official coffee in the lounge area of the space of the Italian Federation of Chefs (Pav. A7).
Rimini, 17-20 February 2018
PAVILION C5 STAND 048