Magic and Character: Christmas Beer is the New Face of Theresianer’s Festive Season 2026
The bond between Theresianer and the magic of the cold season is renewed once again this year, celebrating the winter months through unique creations dedicated to lovers of great beer.
Tradition takes on an entirely new freshness with the much-anticipated and highly sought-after Christmas beer, which this year changes its name and becomes Christmas Beer Theresianer 2026, welcoming a new, irresistible ambassador: a cat with a bold, cheeky charm, the undisputed star of this Limited Edition. With its magnetic gaze, it reminds us that Christmas always has a few unexpected surprises in store. Presented in an elegant and irresistible package, Christmas Beer 2026 stands out for its enveloping and harmonious character, where elegant malty notes meet spicy nuances and delicate hints of dried fruit that gradually unfold with every sip. It is particularly delightful when paired with mature cheeses, dark chocolate desserts or traditional spiced pastries, inviting you to discover an exceptionally rich aromatic profile
As the winter atmosphere draws closer, Theresianer enriches its festive offering with its Birra d’Inverno, a seasonal limited-edition release designed to accompany the coldest days. This top-fermented double malt beer is round and full-bodied, yet remarkably delicate on the palate. On the nose, it reveals a fruity bouquet enriched by vibrant exotic notes of citrus and tropical fruits. Visually, it captures the eye with its deep golden colour and the characteristic natural cloudiness of unfiltered beers, topped by a dense, persistent head. Available both on draught and in a 0.50-litre bottle, it features a graphic design in shades of white, light blue and gold, an elegant and unmistakable tribute to snow-covered landscapes and the clear winter skies.
The Christmas selection is completed by an exclusive range of gift ideas designed to delight every palate: from the Theresianer Beer Box Birra d’Inverno, the special limited-edition seasonal beer presented in an elegant gift box containing four bottles, to the Theresianer Beer Box 0.33, a complete tasting journey featuring one bottle of each beer in the range (Premium Lager, Unfiltered Gluten-Free, Premium Pils, Unfiltered Wit, Vienna, Unfiltered IPA, Pale Ale and Strong Ale).
The Theresianer Beer Box 0.50 Mezzo Litro adds to the selection, offering an assortment with one bottle of each beer in the half-litre range (Premium Pils, Wit, IPA and Unfiltered Bock). Completing the collection is the Theresianer Gift Box “Mezzo Litro” Edition, featuring two exclusive beers from the 0.50-litre range together with a personalised collector’s kit, created for true beer enthusiasts. This year, the Zerocinquanta Christmas Gift Pack features a new white-and-light-blue design decorated with stylised Christmas motifs. Inside is a “three-act story” bringing together the straightforward and decisive Guglielmo Lager, the surprising, richly malty Amleto Bock, full of character, and the intense yet balanced and authentic Cordelia IPA. Completing the Theresianer Christmas selection are Bierbrand Gift, the precious beer distillate presented together with two tasting glasses featuring iconic, elegant lines, and Gin Gift, the exclusive Theresianer Gin accompanied by a pair of personalised balloon glasses, ideal for creating the finest signature cocktails.
BackMagic and Character: Christmas Beer is the New Face of Theresianer’s Festive Season 2026
The bond between Theresianer and the magic of the cold season is renewed once again this year, celebrating the winter months through unique creations dedicated to lovers of great beer.
Tradition takes on an entirely new freshness with the much-anticipated and highly sought-after Christmas beer, which this year changes its name and becomes Christmas Beer Theresianer 2026, welcoming a new, irresistible ambassador: a cat with a bold, cheeky charm, the undisputed star of this Limited Edition. With its magnetic gaze, it reminds us that Christmas always has a few unexpected surprises in store. Presented in an elegant and irresistible package, Christmas Beer 2026 stands out for its enveloping and harmonious character, where elegant malty notes meet spicy nuances and delicate hints of dried fruit that gradually unfold with every sip. It is particularly delightful when paired with mature cheeses, dark chocolate desserts or traditional spiced pastries, inviting you to discover an exceptionally rich aromatic profile
As the winter atmosphere draws closer, Theresianer enriches its festive offering with its Birra d’Inverno, a seasonal limited-edition release designed to accompany the coldest days. This top-fermented double malt beer is round and full-bodied, yet remarkably delicate on the palate. On the nose, it reveals a fruity bouquet enriched by vibrant exotic notes of citrus and tropical fruits. Visually, it captures the eye with its deep golden colour and the characteristic natural cloudiness of unfiltered beers, topped by a dense, persistent head. Available both on draught and in a 0.50-litre bottle, it features a graphic design in shades of white, light blue and gold, an elegant and unmistakable tribute to snow-covered landscapes and the clear winter skies.
The Christmas selection is completed by an exclusive range of gift ideas designed to delight every palate: from the Theresianer Beer Box Birra d’Inverno, the special limited-edition seasonal beer presented in an elegant gift box containing four bottles, to the Theresianer Beer Box 0.33, a complete tasting journey featuring one bottle of each beer in the range (Premium Lager, Unfiltered Gluten-Free, Premium Pils, Unfiltered Wit, Vienna, Unfiltered IPA, Pale Ale and Strong Ale).
The Theresianer Beer Box 0.50 Mezzo Litro adds to the selection, offering an assortment with one bottle of each beer in the half-litre range (Premium Pils, Wit, IPA and Unfiltered Bock). Completing the collection is the Theresianer Gift Box “Mezzo Litro” Edition, featuring two exclusive beers from the 0.50-litre range together with a personalised collector’s kit, created for true beer enthusiasts. This year, the Zerocinquanta Christmas Gift Pack features a new white-and-light-blue design decorated with stylised Christmas motifs. Inside is a “three-act story” bringing together the straightforward and decisive Guglielmo Lager, the surprising, richly malty Amleto Bock, full of character, and the intense yet balanced and authentic Cordelia IPA. Completing the Theresianer Christmas selection are Bierbrand Gift, the precious beer distillate presented together with two tasting glasses featuring iconic, elegant lines, and Gin Gift, the exclusive Theresianer Gin accompanied by a pair of personalised balloon glasses, ideal for creating the finest signature cocktails.
Back