{"id":3129,"date":"2023-01-18T07:42:00","date_gmt":"2023-01-18T07:42:00","guid":{"rendered":"https:\/\/www.theresianer.it\/theresianer-2023-nuova-rotta-stessa-direzione\/"},"modified":"2025-03-14T10:09:53","modified_gmt":"2025-03-14T10:09:53","slug":"theresianer-2023-nuova-rotta-stessa-direzione","status":"publish","type":"post","link":"https:\/\/www.theresianer.it\/fr\/theresianer-2023-nuova-rotta-stessa-direzione\/","title":{"rendered":"Theresianer 2023 \/ Nouvelle route, m\u00eame direction"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La <strong>nouvelle image<\/strong> de Theresianer fait ses d\u00e9buts&nbsp;: tout en restant fid\u00e8le \u00e0 sa tradition historique, elle se modernise et prend une toute nouvelle route contemporaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec une stylisation remarquable, le phare de Theresianer reste un \u00e9l\u00e9ment unique et distinctif, dans le logo et dans le corps des \u00e9tiquettes, accompagn\u00e9 de la simplification de la palette de couleurs, d\u00e9sormais bas\u00e9e sur des couleurs pastel, d\u2019une nouvelle police de caract\u00e8res et d\u2019un gain du logo qui renforce son esprit italien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle image de Theresianer implique tous les produits dans un langage graphique nouveau et original qui actualise et distingue la bi\u00e8re italienne n\u00e9e \u00e0 Trieste en 1766. Le parcours de d\u00e9gustation Theresianer s\u2019articule \u00e0 travers les diff\u00e9rentes expressions brassicoles dans les formats bouteille et f\u00fbt&nbsp;: IPA, les bi\u00e8res non filtr\u00e9es Premium Pils et WIT, Premium Lager, Strong Ale, Pale Ale, Bock, Vienna et le distillat Bierbrand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La meilleure tradition mitteleurop\u00e9enne de haute qualit\u00e9 en mati\u00e8re de boissons, l\u2019appartenance \u00e0 l\u2019histoire du \u00ab&nbsp;Borgo Teresiano&nbsp;\u00bb de Marie-Th\u00e9r\u00e8se d\u2019Autriche, combin\u00e9es \u00e0 la fid\u00e9lit\u00e9 \u00e0 l\u2019\u00ab&nbsp;\u00c9dit de puret\u00e9&nbsp;\u00bb \u00e9mis par le duc Guillaume IV de Bavi\u00e8re en 1516 et au respect des temps naturels de maturation de la bi\u00e8re font de Theresianer une excellence sur la sc\u00e8ne des brasseries italiennes et, en quelque sorte, \u00ab&nbsp;la plus petite des industries brassicoles&nbsp;\u00bb en Italie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typicit\u00e9, caract\u00e9ristiques organoleptiques et amabilit\u00e9 continuent de convaincre au niveau international&nbsp;: Theresianer a triomph\u00e9 en remportant la m\u00e9daille d\u2019or avec Vienna au Brussels Beer Challenge et le titre de Brasserie de l\u2019ann\u00e9e \u2013 Italie \u00e0 la New York Beer International Competition. Theresianer est \u00e9galement membre de l\u2019association \u00ab&nbsp;slowBREWING&nbsp;\u00bb, dont les objectifs sont le plaisir d\u2019une consommation mod\u00e9r\u00e9e et consciente, l\u2019accent sur la r\u00e9gionalit\u00e9 et l\u2019authenticit\u00e9 des bi\u00e8res, l\u2019agriculture responsable et le respect de l\u2019environnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2023, on accomplit le r\u00e9cit de la nouvelle contemporan\u00e9it\u00e9 de l\u2019univers Theresianer, o\u00f9 le go\u00fbt et la qualit\u00e9 donnent vie \u00e0 des bi\u00e8res distinctives, fruit du savoir-faire et de l\u2019utilisation savante des mati\u00e8res premi\u00e8res, d\u00e9sormais enrob\u00e9es dans un design \u00e0 la personnalit\u00e9 forte et au charme original.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle image de Theresianer fait ses d\u00e9buts\u00a0: tout en restant fid\u00e8le \u00e0 sa tradition historique, elle se modernise et prend une toute nouvelle route contemporaine.<\/p>\n","protected":false},"author":5,"featured_media":2589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Nouveau design Theresianer : modernit\u00e9 et tradition","_seopress_titles_desc":"Theresianer \u00e9volue avec un style moderne et une palette pastel, tout en honorant sa riche tradition brassicole italienne.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":{"immagine_articolo_mobile":2592},"featured_image_url":"https:\/\/www.theresianer.it\/wp-content\/uploads\/india-pale-ale-news.jpg","_links":{"self":[{"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/posts\/3129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/comments?post=3129"}],"version-history":[{"count":2,"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/posts\/3129\/revisions"}],"predecessor-version":[{"id":4342,"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/posts\/3129\/revisions\/4342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/media\/2589"}],"wp:attachment":[{"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/media?parent=3129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/categories?post=3129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theresianer.it\/fr\/wp-json\/wp\/v2\/tags?post=3129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}