{"id":3042,"date":"2024-02-05T07:20:35","date_gmt":"2024-02-05T07:20:35","guid":{"rendered":"https:\/\/www.theresianer.it\/theresianer-a-beer-food-attraction\/"},"modified":"2025-03-14T10:02:51","modified_gmt":"2025-03-14T10:02:51","slug":"theresianer-a-beer-food-attraction","status":"publish","type":"post","link":"https:\/\/www.theresianer.it\/fr\/theresianer-a-beer-food-attraction\/","title":{"rendered":"Theresianer \u00e0 Beer &amp; Food Attraction"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"fancy-title-4\"><strong><strong>Entre confirmations et nouveaut\u00e9s\u00a0: le format Mezzo Litro fait ses d\u00e9buts<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un espace d\u2019exposition agrandi \u2013 rappelant les couleurs institutionnelles de la marque \u2013 pour une exp\u00e9rience de d\u00e9gustation inoubliable et le lancement d\u2019un tout nouveau format. Telles sont les innovations que <strong>Theresianer<\/strong> pr\u00e9sente lors de l\u2019\u00e9dition 2024 de <strong>Beer &amp; Food Attraction<\/strong>, le rendez-vous avec l\u2019offre nationale et internationale la plus compl\u00e8te de bi\u00e8res, boissons, gastronomie et tendances pour le secteur du hors domicile, qui se tiendra \u00e0 Rimini du 18 au 20 f\u00e9vrier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les regards seront tourn\u00e9s vers la grande nouveaut\u00e9 de <strong>Theresianer<\/strong>&nbsp;: le nouveau format <strong>Mezzo Litro<\/strong>. N\u00e9 de l\u2019attention port\u00e9e aux exp\u00e9riences de restauration les plus contemporaines, ce nouveau format, <strong>raffin\u00e9 et adapt\u00e9 \u00e0 la consommation dans les meilleurs \u00e9tablissements<\/strong>, d\u00e9montre une fois de plus la capacit\u00e9 de la marque \u00e0 anticiper et interpr\u00e9ter les tendances les plus innovantes du hors domicile. <em>Mezzolitro <\/em>est d\u00e9di\u00e9 \u00e0 quatre bi\u00e8res non filtr\u00e9es caract\u00e9ristiques&nbsp;: Premium Pils, Wit, India Pale Ale et Bock. La gamme <em>Mezzo Litro<\/em> \u00e9largit ainsi l\u2019offre Theresianer qui, tout en restant fid\u00e8le \u00e0 sa tradition historique, emprunte un chemin contemporain et accoste toujours dans le havre de paix de la qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous retrouverons toutes les bi\u00e8res Theresianer que nous connaissons d\u00e9j\u00e0, \u00e0 la bouteille 0,33 et \u00e0 la pression, renouvel\u00e9es dans leur image gr\u00e2ce au rebranding r\u00e9cent, prim\u00e9es \u00e0 plusieurs reprises \u00e0 l\u2019international pour leur caract\u00e8re, leur agr\u00e9ment et leur correspondance au le style auquel elles appartiennent. Une partie de la sc\u00e8ne sera consacr\u00e9e \u00e0 <strong>Zerocinquanta<\/strong>, <em>Guglielmo, Amleto et Cordelia<\/em>&nbsp;: trois bi\u00e8res originales, non filtr\u00e9es et \u00e0 l\u2019esprit pur, parfaites seules ou accompagn\u00e9es de nourriture.&nbsp; La pr\u00e9sence de Theresianer \u00e0 l\u2019\u00e9v\u00e9nement de Rimini est compl\u00e9t\u00e9e par <strong>Theresianer Gin<\/strong>, une nouvelle dimension gustative dans laquelle la tradition brassicole la plus consolid\u00e9e se marie avec un distillat de tendance intemporelle&nbsp;: parmi ses botaniques, l\u2019ingr\u00e9dient typique et essentiel de la bi\u00e8re, le houblon. Pendant toute la dur\u00e9e de la foire, au <strong>Mixology Circus<\/strong>, un espace d\u00e9di\u00e9 \u00e0 la valorisation de l\u2019art du m\u00e9lange d\u2019excellence, il y aura une station fixe pour d\u00e9guster le Theresianer Gin pur et dans une s\u00e9lection de cocktails exclusifs con\u00e7us \u00e9galement avec l\u2019ingr\u00e9dient bi\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9cit de la nouvelle contemporan\u00e9it\u00e9 de l\u2019univers Theresianer se poursuit \u00e0 Beer &amp; Food Attraction, o\u00f9 le go\u00fbt et la qualit\u00e9 donnent vie \u00e0 des bi\u00e8res distinctives, fruit du savoir-faire et de l\u2019utilisation savante des mati\u00e8res premi\u00e8res.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre confirmations et nouveaut\u00e9s\u00a0: le format Mezzo Litro fait ses d\u00e9buts<\/p>\n","protected":false},"author":5,"featured_media":2538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"D\u00e9couvrez le nouveau format Mezzo Litro Theresianer","_seopress_titles_desc":"Explorez Mezzo Litro \u00e0 Beer & Food Attraction 2024 \u00e0 Rimini. 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